Expertise

Turning Technical Depth Into Customer Value

Enterprise software companies invest heavily in talented presales and consulting teams. The gap is rarely technical knowledge — it's the ability to translate that knowledge into compelling customer conversations, clear business cases, and repeatable wins.

What We Do

  • Presales discovery frameworks and scorecards
  • Playbook development for complex B2B solutions
  • Value engineering and business case tools
  • Presales coaching and capability building
  • GTM strategy for enterprise software and SaaS

Who We Work With

  • Enterprise software companies in ERP, supply chain planning, SRM, and adjacent categories
  • B2B sales and presales organizations that need to perform more consistently and commercially
  • Teams serving manufacturing, automotive, life sciences, and food & beverage markets
Bas van Nistelrooij, founder of Van Nistelrooij Advisory

Bas_Van_Nistelrooij

Van Nistelrooij Advisory is founded by Bas van Nistelrooij — with decades of experience at the intersection of enterprise solutions, customer engagement, and operational excellence across manufacturing, automotive, life sciences, and food & beverage.

For over 35 years Bas has worked where complex technology meets real customer problems. He has led presales and consulting organizations at VP level, built global enablement programs for 75+ consultants, and contributed directly to major deals through value engineering and discovery work. His approach: build frameworks, tools, and programs that multiply one insight across an entire team.

Remote delivery. International clients.

Credentials
  • MSc Mechanical Engineering — Eindhoven University of Technology
  • ASCM: CIRM, CPIM, CSCP
  • Challenger Sales & Coaching for Performance
  • PMC Level I & II — Pragmatic Institute

References

"Bas combines strategic thinking with real technical depth, enabling him to bridge complex product capabilities with clear business outcomes. His relentless commitment to quality and care — for the work, the company’s success, and his team’s growth — makes him exceptional."

Beth Shuman — VP, QAD

"Bas is the ‘…but what about…’ person that takes your team’s actions to the next level. Bas collects inputs, remembers them, and uses them to evaluate situations rapidly. Whomever he works with will be blessed by his knowledge, assessments, and guidance."

Brian Brooks — QAD

"Bas doesn’t just give you an answer. He frames his response so you understand what it means for the task at hand — it’s never a yes or no. Bas shares his knowledge with people at every level, and underneath it all is a really good person too."

Carl Elgerton — QAD

"Bas is probably the best business consultant I have ever worked with. He impressed me with his deep understanding of complex supply chain problems and his ability to build relationships based on trust and respect. Lucky are the managers that have Bas in their team."

Cédric Hutt — Dynasys

Contact

Let’s Have a Conversation

If you’re building or scaling a presales or consulting team that needs to turn technical excellence into customer value — with more consistency, more strategic impact, and measurable commercial outcomes — we’d welcome a conversation.

bas@vannistelrooij.eu LinkedIn